Imagine you're at a house party. You've just met someone new and you want to make a good impression. So, you ask them "How's it going?". To a machine, this phrase might seem like a simple question, but to a human it has a whole range of meanings. It could be a polite greeting, a genuine inquiry about how the person is doing, or even a subtle way of asking them to leave. The machine might not be able to pick up on the nuances of the conversation, but a human would be able to decipher the true meaning behind the words. That's pragmatics in action!